BESA Brand Refresh

BESA (Business Efficiency Solutions and Applications) allows customers to find new ways to maximise resources, eradicate costly, wasteful steps and enables real-time access to business data in order to maximise profit.

In such a fast-paced and agile industry, BESA required a full brand refresh and web design solution to help modernise the feel of their business.The refresh needed to show customers that BESA is proven, efficient, tailored and trusted.

besa.co.nz

Visual Identity

BESA means to Be Efficient; their solutions are flexible, scalable, innovative and show that more can be achieved with less. It makes sense that their identity should embody these values in a sleek and simple way.

The bright cyan colour in the design was taken from their original logo and paired with a deeper blue colour palette to help build trust.

The overall composition shows how BESA helps businesses collate their data and how they operate through a visual progression. The way it is jumbled and irregular at the beginning and moves into a smoother, more systematic line towards the right-hand side where it meets the BESA type.